Paule Ka 2016 Spring / Summer Campaign

Anais Pouliot stars in Paule Ka's spring-summer 2016 campaign — Anais Pouliot stars in Paule Ka’s spring-summer 2016 campaign

Paule Ka goes pop art for its spring-summer 2016 campaign. Lensed by fashion photographer Miles Aldridge, model Anais Pouliot channels 1950s French Riviera style with pure ladylike elegance. Aldridge was inspired by the work of artists Richard Lindner and Matisse for the colorful setup. Paule Ka’s spring collection features a graphic palette of white, black, red and yellow with ladylike shapes complemented by wide-brimmed hats and skinny scarves.

Contents

Paule Ka Spring 2016 Campaign

Miles Aldridge shoots Paule Ka's spring 2016 campaign — Miles Aldridge shoots Paule Ka’s spring 2016 campaign

An image from Paule Ka's spring-summer 2016 campaign — An image from Paule Ka’s spring-summer 2016 campaign

The advertisements are inspired by pop art and French Riviera style

Paule Ka Spring 2016 Collection

Paule Ka creative director Alithia Spuri-Zampetti focused on graphic prints for the spring-summer 2016 season. The “couture chic” pieces include quirky color combinations combining daily essentials with more evening wear inspired pieces.