Gigi! Adriana! Irina! Joan! Max Mara Unveils Spring 2020 Campaign

Joanna Elizabeth

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Published January 6, 2020

Adriana Lima, Gigi Hadid, Irina Shayk and Joan Smalls star in Max Mara spring-summer 2020 campaign
Adriana Lima, Gigi Hadid, Irina Shayk and Joan Smalls star in Max Mara spring-summer 2020 campaign

Max Mara taps a cast of supermodels for its spring-summer 2020 campaign. Steven Meisel shoots Adriana Lima, Gigi Hadid, Irina Shayk and Joan Smalls for these glam studio portraits. The new season highlights polka dot prints, oversized handbags and pastel colored separates. See more images of Max Mara’s spring ads below!

Related: Adriana! Gigi! Behati! See the 2018 Victoria’s Secret Fashion Show

Max Mara Spring/Summer 2020 Campaign

Pastel colors stand out for Max Mara spring-summer 2020 campaign
Pastel colors stand out for Max Mara spring-summer 2020 campaign
Irina Shayk, Adriana Lima, Gigi Hadid and Joan Smalls front Max Mara spring-summer 2020 campaign
Irina Shayk, Adriana Lima, Gigi Hadid and Joan Smalls front Max Mara spring-summer 2020 campaign
An image from Max Mara's spring 2020 advertising campaign
An image from Max Mara’s spring 2020 advertising campaign
Irina Shayk and Gigi Hadid model handbags in Max Mara spring-summer 2020 campaign
Irina Shayk and Gigi Hadid model handbags in Max Mara spring-summer 2020 campaign
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