Lori Harvey is Western Glam in Good American Summer 2023 Campaign

Joanna Elizabeth

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Published June 29, 2023

Lori Harvey Good American Summer 2023 Campaign
Lori Harvey stars in Good American summer 2023 campaign. Photo: Good American

Lori Harvey, known for her sense of style, graces the summer 2023 campaign of Good American, emanating a distinct Western aesthetic that’s sure to turn heads. This American brand effortlessly showcases cowgirl fashion with its latest collection, featuring frayed denim, cropped shirts, and an array of studded hats and boots that perfectly accessorize the ensembles.

Lori Harvey for Good American Summer 2023 Campaign

Lori Harvey Denim Dress Good American Summer 2023
Lori Harvey exudes cowgirl chic in Good American’s denim bustier dress. Photo: Good American

Having previously fronted Kith’s spring campaign, Lori Harvey proves once again that she is a force to be reckoned with in the fashion industry. The photographs were taken on a ranch in the heart of Los Angeles, adding a city touch to the Good American summer 2023 campaign. The ensembles, styled by Zerina Akers, capture the essence of the American West while infusing modernity.

Lori Harvey Ripped Denim Good American Summer 2023
Posing on a ranch, Lori Harvey rocks distressed jeans from Good American’s summer 2023 collection. Photo: Good American

With Lori Harvey’s equestrian background, her selection as the face of Good American’s summer collection feels like a natural fit. Notably, Good American also joined forces with H&M last year, as well as Zara, showcasing styles for a range of body types.

Lori Harvey stuns in a cropped shirt from Good American's summer 2023 line.
Lori Harvey stuns in a cropped shirt from Good American’s summer 2023 line. Photo: Good American

One notable aspect of Good American is its commitment to inclusivity, offering a wide range of sizes from XS to 5XL and accommodating diverse body shapes with sizes ranging from 00 to 24+. The price range, spanning from $69 to $189, ensures that the collection remains accessible and appealing to a broad audience.

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